By Debra Johnson
This e-book examines the main demanding situations dealing with eu company within the early life of the hot millennium. It makes a speciality of the hyperlinks among the strategies of nearby integration and globalization, resulting in a reappraisal of what agencies and policy-makers have to do to safe the competitiveness of the ecu economic climate within the early years of the 21st century. as well as facing traditional ecu coverage parts reminiscent of EMU and pageant coverage, the ebook additionally covers very important concerns equivalent to small and medium sized agencies and the knowledge society, that are usually excluded from books on ecu coverage and enterprise.
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Additional info for European Business: Policy Challenges for the New Commercial Environment
This model sees integration as a dynamic process in which the functional spillover, which is so central to the neo-functional theory of European integration, plays a key role. This approach to European integration can be transplanted to the international dimension. In the same way as the interdependence created by a customs union led almost inexorably to a common market and has been an important, albeit not the sole, factor in the moves towards a single European currency, so the interdependence created by trade liberalisation and service deregulation is creating pressure for international agreements and rules relating to labour markets, the environment and competition to preserve the integrity of markets and to avoid differential practices from distorting trade.
However, the key development in European integration took place in 1951 when Belgium, France, Italy, Luxembourg, the Netherlands and West Germany signed the Treaty of Paris which established the European Coal and Steel Community (ECSC) and which took effect in 1952. On one level, the ECSC was a technocratic 22 EVOLUTION OF THE EU AND ITS INSTITUTIONS organisation intended to rationalise crucial coal and steel markets. However, it represented much more than that. To some, it symbolised the first step in the construction of a European community which would be achieved via the gradual extension of common policies to other activities.
Many of these relationships are interactions based upon the emergence of a series of networks to develop positioning within selected markets. This corporate dynamism is a key factor in pushing the integration process. Such developments are symptomatic of the emerging network economy that business has established as a response to the integration process and to the commercial opportunities it affords. The development of these trans-national networks is designed to offer advantages to enterprises in terms of lower transactions costs when accessing new markets or developing new products.