By National Research Council, Policy and Global Affairs, Engineering, and Public Policy Committee on Science, Technical, and Medical Journal Publishing Committee on Electronic Scientific
This document is the complaints of a 2003 symposium on "Electronic clinical, Technical, and scientific magazine Publishing and Its Implications," which introduced jointly specialists in STM publishing, either manufacturers and clients of those guides, to: (1) establish the hot technical alterations in publishing, and different elements, that impact the choices of magazine publishers to provide journals electronically; (2) determine the desires of the clinical, engineering, and clinical neighborhood as clients of journals, no matter if digital or published; (3) speak about the responses of not-for-profit and advertisement STM publishers and of different stakeholders within the STM neighborhood to the possibilities and demanding situations posed by means of the shift to digital publishing; and (4) study the spectrum of proposals that has been positioned forth to reply to the desires of clients because the publishing shifts to digital details creation and dissemination.
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For such journals, the electronic-only model, assuming it had less advertising, might save on some costs, but would actually result in a major lost source of revenue. For journals with broad member or individual circulation, most advertisers still seek print as their means of reaching that audience. They are not yet ready to move away from print advertising to online-only in scholarly publications, although this may not be the case with other consumer-oriented publications. It would be very risky to go to an online-only strategy for STM publications if the publisher currently relies on such advertising revenue.
Furthermore, such a study may help to develop new strategies or evolve current ones for accommodating needs of scientists and scholars in reporting their research findings and for ensuring the long-term survival of the history of science, medicine, and technology. How experi- COSTS OF PUBLICATION 19 mental business models might provide competitive pressure on traditional business models and pricing is a topic for discussion and examination over time. If publishing costs are to be studied well, however, there must be an acknowledgment of the diversity of the publishing landscape.
However, the necessary infrastructure to support the investment in electronic content, to federate it appropriately, to ensure its longevity, and to archive it, requires greatly increased expenditures on the library side. Any subscription savings will be needed to support additional electronic infrastructure. It is critical to focus community attention on issues of infrastructure, interoperability, and the kinds of protocols that will allow that federation to happen. Libraries have a role in seeding and supporting alternative, competitive approaches to electronic publishing.