By Steve Jackson
Which will comprehend and get precise price out of your on-line content material you must know the way it's utilized by your shoppers. for those who paintings with net analytics and on-line seek optimization, this e-book will give you the instruments and perception you want to do exactly that. much more, it is going to offer you an actionable plan to remodel the tradition of your company into one who makes use of net analytics every day, targeting actual alterations you can also make on your division and approaches to rework the way in which your online business works. With examples from dozens of businesses starting from small companies, to buyer websites like Amazon, to a couple of the most important businesses on the planet together with Tesco and Google, Cult of Analytics demonstrates simply tips on how to practice internet analytics for your enterprise. * distinctive: call for from retailers for a consultant to construction net analytics into enterprise * Real-world examples convey what does and does not paintings on-line to fulfill on-line company ambitions * Covers either the technicalities of net analytics and the tactic at the back of utilizing them in a single convenient advisor to offer agents the total photograph
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Extra info for Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)
Actions taken: If lower than the deviation first check to see the bounce rate. If this is deviating at similar levels then change the page content. If it is higher than 85 seconds but the bounce rate is OK (or lower) then it may indicate a usability problem. Please inform the hub analysts to investigate further. The outcome might be that those two KPIs answer the business questions that people working for MTV3 have about their website and how they should improve it. What follows is a full description on the KPI workshop process that will help you design tactical KPIs.
You could develop KPI’s around each activity (Reach, Engage, Activate and Nurture) and then combine the metrics as matrices of each other. Best reach in terms of volume that converted best combines reach and activation for instance. We’ll come to the REAN matrix in Chapter 3. 3 Using REAN to Help Define Your Business Case REAN Summary Reach, Engage, Activate and Nurture are four factors that every website is affected by. If you don’t reach any visitors your website has no value. If you can’t effectively engage with those visitors you do reach and persuade them to take action (activate them) then you will also fail to nurture them (get them to come back and consume more).
Frequency Frequency is the amount of times the customer has ‘activated’. The more frequently a visitor or customer looks at your offers the higher the likelihood that they will convert at higher levels. When used with Recency in what’s called an RF model – it becomes possible to predict visitor and customer behaviour thus allowing you to react to visitor and customer trends. KONE REAN Example REAN should be a tool to help you form the tactics you need to measure activities going on in your organization’s marketing.