By Jennifer Linton

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If you give all of your concept pieces the title “Introduction,” then your users will not know what it is an introduction to and will have to read the content to determine whether they need to keep looking or if this concept piece is what they need. This kind of title creates a frustrating user experience because they have to read about parts of your product they may already know of and/or do not care about. Creating rules for titling your content may look like some of the following: Valid title rules Notes Task Information Type Tasks must start with a gerund to indicate some sort of action the user will be doing during the task.

Element Names Element names require consistent naming conventions so that your information developers have more of an idea of what element to use in their markup. If you create an information model and an schema with differently structured element names—such as abbreviations, spelled-out terms, or elements that use underscores, dashes, or periods to separate the names—you may end up with a mess of different element name types making content creation harder to distinguish from one to the other. You may also take into account that if users are not using an XML editor, it’s possible your users will have to type in each element tag individually.

A typical scenario may look like the following: Zoe is a beginning user (user) of the Super Computer 6000 who is from Russia.. She realizes the computer has more bells and whistles than she knows what to do with. She needs to find out how to use her new word-processing application. She knows that the computer comes with Microsoft Word Zenon, but is not sure how to get to the application to start or which icon to click on. She is also interested in which printers are compatible with her new Super Computer so that she can print out her pictures from her recent trip.

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