By Lowell H. Schwarts

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Improving Distribution Assist in the Expansion of Libraries and Bookstores Our research indicates that relatively few libraries and bookstores exist in key Arab states. The limited number of outlets for published materials reduces the market and the ability of publishers to distribute their products. In other parts of the world, publishers can break even on their investment by selling only to libraries. To correct this problem, a major effort to build and improve regional libraries could be initiated.

In short . . ” Thus the challenge for the book program was to help fill this spiritual void with thoughts and information from the free world. Thus, Minden (1957, quoted in Matthews, 2003) said, the program should concentrate on four areas: (1) Correct thinking, from intelligent speculation about the meaning of ultimate things to simply logic . . down to factual information. (2) [A] minimum basis for spiritual understanding of Western values, which we hope to supply through literature, the theater, and visual arts.

S. governments developed a variety of methods for distributing books and magazines. The British government in particular utilized book publishing as a means of distributing information. British officials believed that propaganda was more effective when it was attributable to authoritative or prominent authors rather than official Learning from History: The Cold War Experience 27 government sources (Defty, 2004, p. 165). The Information Research Department (IRD), a secret organization in Britain’s Foreign Office in charge of organizing and coordinating Britain’s Cold War propaganda efforts, set up its own publishing house (Smith, 1980).

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