By Goran Svensson

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E. a multi-item measure) underpinned the compilation of four differentiated journal ranking lists. These were cross-disciplinary journal rankings, including marketing journals that were provided and continuously updated by Emerald. It used a broader – as well as a profounder – approach to assess the quality of different journals across research disciplines. It was based upon the process that each article published was independently reviewed based upon four criteria, namely research implications, practice implications, originality and readability.

We contend that this view and the previous citation/perception-based streams in literature that are used to review and debate the perceived quality of journals have contributed to a “Pareto syndrome” in the top marketing journals. 3. e. the characteristics of research published in the top journals in marketing): . affiliation of authors; . empirical research data; . national research data; . continental belonging of research data; and . methodological approaches. e. the fundaments of the top journals in marketing): .

The affiliations of authors in published articles of the top marketing journals are predominantly North American (Rosenstreich and Wooliscroft, 2005; Svensson, 2005). Rosenstreich and Wooliscroft (2005) find that in the top six journals, 89 percent of the articles have at least one American author. e. a five year period) inclusive of one of the six previously listed journals and he finds that of the author affiliation reported, 95 percent have a North American affiliation. Svensson (2006) finds in a selected top marketing journal that 87 percent of the articles are based upon empirical research data.

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