By Dave Birss

Creativity is surrounded by means of such mystique. It appeared so magical to the traditional Greeks that they attributed the instant of concept to muses instead of humans. This e-book exposes creativity as a strategy. It exhibits that there are particular steps you must persist with prior to you will be struck by means of that second of artistic genius. It indicates you ways to get your brain into the precise position to return up with rules. And it can provide a few innovations that can assist you method difficulties in several methods.

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Extra resources for A User Guide to the Creative Mind

Sample text

Where will it appear? What will it be surrounded by? Can you use a quirk of the media to communicate the message? Your visual may just be the ad itself. REMOVE ALL THE WORDS This space is intentionally left blank. See if you can do the whole job in the visual without a headline. It’s the ultimate distillation of communication. Sir John Hegarty apparently put a screensaver on the computers at BBH which read ‘Words are a barrier to communication’. He may just have a point. So how would you get the message across to a person who can’t read?

Beat up the enemy Use the medium Remove all the words Remove all the pictures Play with scale Create a skewed world What’s it like? Tell the truth Put the audience in the idea Go on! Prove it! Use a celebrity Celebrate the problem Make it a game Shock the F**K out of people Good Luck!

HIT ANOTHER PUB And talk to people this time. If you’ve got some ideas, share them with a friend. And listen to what they have to say about them. Or find a stranger, buy them a drink and ask them some questions. Think of it as enjoyable market research. Just don’t isolate yourself. Your idea is going to have to work in the real world, so let it meet an audience early on. SECTION 3 The Creative Cheat Sheet For when you need something more to kick you out of the rut. THE CREATIVE CHEAT SHEET I’ve been working as a creative for nearly 20 years.

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