By Susan Sweeney CA CSP HoF

This complete, hands-on, step by step consultant is certain to allure extra strength shoppers to any given site. With thousands of confirmed guidance, instruments, and strategies, this freshly up-to-date version offers the most recent internet 2.0 tendencies and strategies equivalent to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising and marketing managers, small enterprise vendors, specialists, site owners, members, new media pros, and site designers will locate this guidebook worthwhile for constructing on-line strategies. A own password is usually integrated for having access to the better half web site, which supplies up to date online marketing information and multiplied info. From optimizing web content for se's and incorporating dynamite public kinfolk suggestions to offline advertising and making sure patron pride, this instruction manual and web site mixed are unbeatable for valuable on-line promotional assets.

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Online copywriters know that the text should be short, to the point, and written so it can easily be scanned. Always review what the online copywriter has done. You want to make sure that the substance of your text has stayed the same and only the form has been changed. After you have reviewed and approved the online copywriter’s work, you want to have the content reviewed and edited by an Internet marketer. Again, the Internet marketer can be a person from your own organization, someone from a Web development organization, or an outsourced third party.

It is important to make it easy for people to get in touch with you through every means possible. Avoid “Under Construction” pages on your site at all costs. First of all, they are of no value to your visitors. When you have information, post it. Until then, don’t mention it. Second, “Under Construction” pages can actually hinder your search engine placement with some of the more popular search engines and directories. Be sure to include security information. Explain to your customers that when transactions or exchanges of information occur on your Web site, they are secure.

But before you submit to the search engines, you have to be sure your site has been designed to be search engine friendly. In this chapter, we cover: 24 • The methodology to make your site search engine friendly • The key elements of Web site design to accommodate search engines Designing Your Site to be Search Engine Friendly 25 • The all-important content • The importance of keywords in all aspects of your Web site • The elements that are in the search engine algorithms or formulas that are outside your Web site • The importance of link popularity and link relevancy to your search engine placement.

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